FEI Partners and Supporters



Official FEI Top Partner, Official Timekeeper of the FEI, Official watch, FEI Awards Gala presented by Longines and Official FEI Jumping Discipline Partner

In January 2013, Longines became the FEI’s first Top Partner following the agreement of a historic very long-term sponsorship deal that saw the Swiss watchmaker become the Official Top Partner, Official Timekeeper and Official Watch of the FEI. The deal was the biggest sponsorship deal ever brokered by the FEI. Longines took on a number of key FEI properties including title partnership of the FEI World Cup™ Jumping Western European League and Official Timekeeper of the FEI World Equestrian Games™

2017 represented a historic year in the hugely successful partnership between the FEI and Longines which saw the global partnership – that was halfway through its ten year term – further extended in both duration and rights offering to include title partnership of the FEI Nations Cup™ Jumping Series starting from 2018. Additionally, Longines will continue to invest in the development of cutting-edge time-keeping and data-handling services and related technology, together with the FEI, specifically for equestrian sport. The landmark agreement, which was brokered by FEI President Ingmar de Vos and Longines, is the most significant in the history of the FEI. Longines is also involved as a partner of the FEI Awards Gala presented by Longines and the Longines FEI Jumping World Cup™ - NAL series.

Pivo, Inc. is a developer of AI-technology solutions and smartphone robotics. Launching on Kickstarter in 2018, Pivo specialises in helping creative people capture stunning footage using their smartphones. The recipient of the 2019 iF Design Award and a CES Innovation Awards Honouree in 2022 and 2023, Pivo now distributes its Pivo Pods to more than 138 countries and has a growing global community of over 300,000.


Agria is a leading animal insurance provider, founded as the first animal insurer in 1890 in Sweden. With a mission to provide peace of mind for animal owners and with a strong commitment to animal welfare, Agria has established itself as a market leader in animal insurance and digital veterinary care, providing services in multiple European countries.

Bates Saddles

Bates Saddles is a fourth-generation family-owned saddlery founded in 1934. With a rich heritage of innovation and commitment to horse welfare, Bates Saddles has become a trusted expert in the equestrian world, known for its high-quality saddles and dedication to rider education.


Cavalor - Official FEI Nutrition Partner & Title Sponsor of the ‘Cavalor FEI Best Groom Award

The Belgian based equine nutrition brand that has helped thousands of horse owners and athletes achieve top level performance through proper nutrition and care, signed a deal to become the FEI’s Official Nutrition Partner and Title Partner of the FEI Best Groom Award in September 2019.

The Cavalor FEI Best Groom Award recognises the indispensable efforts made by the person who works behind the scenes in the stables to ensure the horses he or she looks after are given the best possible care. The prize will be given during the Awards ceremony of the FEI General Assembly, which will honour as well the winners in the other four categories – Peden Bloodstock FEI Best Athlete, Longines FEI Rising Star, FEI Against All Odds and FEI Solidarity.


JustWorld International – Official Charity Partner of the FEI

JustWorld International, the non-profit organisation that transforms the lives of children in impoverished communities, signed a Memorandum of Understanding (MOU) which will see both parties collaborate on the development of JustWorld International equestrian charity programmes.

JustWorld International works through the international equestrian community to fund and sustain programmes that provide basic needs to children with little opportunity to receive support from other sources. Through this partnership, the FEI and JustWorld aim to combine their efforts in promoting projects and programmes within their respective scope of action whether through educational opportunities or equestrian activities.


Peden Bloodstock - Official FEI Equine Logistics Partner & Title Sponsor of the ‘Peden Bloodstock FEI Best Athlete Award

The FEI has teamed up with horse transportation experts Peden Bloodstok in a four-year partnership deal. Having provided their services for the majority of FEI Regional and World Championships, Peden Bloodstock represented the perfect fit to become the FEI’s Official Equine Logistics Partner.

In addition, the brand has become Title Partner of the FEI Best Athlete Award, which is dedicated to the athlete that, over the past year, has demonstrated exceptional skill in the arena and taken the sport to a new level.