FEI Partners and Supporters



Longines – Official FEI Top Partner & Official FEI Jumping Discipline Partner

In January 2013, the Swiss watchmaker Longines became the FEI Official Top Partner, Official Timekeeper and Official Watch of the FEI. This landmark agreement Is the most significant in the story of the FEI.

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ATPI Sports Events – FEI Travel Agent & FEI Travel Desk

The FEI signed a 4 year international travel partnership with ATPI Sports Events, part of the ATPI Group, with the announcement being made at the FEI General Assembly in November 2018. 

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Boehringer Ingelheim – FEI Equine Health Partner & FEI Campus Partner

Three months after the live launch of FEI Campus in mid-June 2017, the FEI achieved a three-year commitment from Boehringer Ingelheim – a global pharmaceutical company and the world’s biggest equine health business – to become FEI Equine Health Partner.

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Cavalor - Official FEI Nutrition Partner & Title Sponsor of the ‘Cavalor FEI Best Groom Award

The Belgian based equine nutrition brand that has helped thousands of horse owners and athletes achieve top level performance through proper nutrition and care, signed a deal to become the FEI’s Official Nutrition Partner and Title Partner of the FEI Best Groom Award in September 2019.

The Cavalor FEI Best Groom Award recognises the indispensable efforts made by the person who works behind the scenes in the stables to ensure the horses he or she looks after are given the best possible care. The prize will be given during the Awards ceremony of the FEI General Assembly, which will honour as well the winners in the other four categories – Peden Bloodstock FEI Best Athlete, Longines FEI Rising Star, FEI Against All Odds and FEI Solidarity. 

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China National Sports International – Official FEI Business Partner in China

The five year deal with China National Sports International (CSNI) – a sports and entertainment company that specialises in equestrian sports in China – aims to develop the sport in the world’s second largest economy.

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JetSet sports – FEI Hospitality provider

In April 2014, JetSet Sports became the FEI’s exclusive sponsor in the hospitality sector, offering first-class Olympic hospitality packages for the Rio 2016 Olympic and Paralympic Games and the Tokyo 2020 Olympic and Paralympic Games to FEI stakeholders.

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JustWorld International – Official Charity Partner of the FEI

JustWorld International, the non-profit organisation that transforms the lives of children in impoverished communities, signed a Memorandum of Understanding (MOU) which will see both parties collaborate on the development of JustWorld International equestrian charity programmes.

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Horse Pilot – Official FEI Equestrian Apparel Supplier

In April 2019, the FEI signed a four year agreement with Horse Pilot that sees the French company become the Official FEI Equestrian Apparel Supplier through to 2023. During the partnership, Horse Pilot will provide the FEI with equestrian apparel and both parties will co-design and produce an exclusive bespoke clothing range for the FEI.

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OTTO Sport – Official FEI Campus Partner

OTTO Sport International, known globally for producing footing for equestrian arenas at the world’s biggest events, including the Olympic and Paralympic Games, signed a four-year partnership geared towards helping drive the FEI’s education strategy through FEI Campus.

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Peden Bloodstock - Official FEI Equine Logistics Partner & Title Sponsor of the ‘Peden Bloodstock FEI Best Athlete Award

The FEI has teamed up with horse transportation experts Peden Bloodstok in a four-year partnership deal. Having provided their services for the majority of FEI Regional and World Championships, Peden Bloodstock represented the perfect fit to become the FEI’s Official Equine Logistics Partner. In addition, the brand has become Title Partner of the FEI Best Athlete Award, which is dedicated to the athlete that, over the past year, has demonstrated exceptional skill in the arena and taken the sport to a new level.

The Awards ceremony, which will be attended by more than 250 distinguished guests and top sporting legends, will honour the Peden Bloodstock FEI Best Athlete as well as the winners in the other four categories – Cavalor FEI Best Groom, Longines FEI Rising Star, FEI Against All Odds and FEI Solidarity. 

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Pixio – FEI Dressage Official Supplier & Official FEI Campus Sponsor

French camera equipment company MOVE’N SEE, famous for its Pixio auto-follow camera used for equestrian sport training launched in 2015, signed a three-year partnership which saw them become FEI Dressage Official Supplier and Official FEI Campus Sponsor.

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SAP – Official Analytics Sponsor of the FEI Dressage World Cup™ Series

Since March 2017 the world’s largest enterprise application software company, SAP and the FEI, are working on fan engagement opportunities such as the Spectator Judging App to bring the equestrian sport closer to its audience.

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