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Equestrian sport is unique in both its practice as well as its values. It is the only sport in the world that has two athletes - horse and rider – whilst also ensuring both men and women compete against each other on equal terms.

Fan base

With over 750 million equestrian fans worldwide, FEI events provide a unique platform to engage with a predominantly female (75%), affluent, trendsetting and global fan base that consider equestrianism to be an integral part of their lifestyle. These demographics are consist across all key markets, with families in particular often flocking the gates to witness the sport in action.


FEI partnership provides sponsors with a great platform to further promote their brand and strengthen their position in the market. Partner companies also benefit from unique opportunities to showcase their products and services and to host their corporate guests in exclusive environments, whilst creating a strong emotional connection with the very passionate equestrian audience.

Some of the key international FEI named multi-discipline events include most notably:

FEI Championships - including the FEI World Equestrian Games™

FEI Series - such as the FEI World Cup™ and the FEI Nations Cup™

The FEI can introduce your own brand story in the sport, to engage with equestrian fans via a partnership committed to growing your business. Through such an association, FEI Partners benefit from a wide range of advantages including but not limited to:

  • Onsite visibility at key events
  • Broadcast and digital activation
  • Creation of brand narrative and content stories to be actively promoted through the FEI’s various communication platforms
  • Corporate hospitality opportunities


If you are interested in learning more about sponsorship opportunities, please contact the FEI Commercial Department.

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