FEI Partners and Supporters




Official FEI Top Partner, Official Timekeeper of the FEI, Official watch, FEI Awards Gala presented by Longines and Official FEI Jumping Discipline Partner

In January 2013, Longines became the FEI’s first Top Partner following the agreement of a historic very long-term sponsorship deal that saw the Swiss watchmaker become the Official Top Partner, Official Timekeeper and Official Watch of the FEI. The deal was the biggest sponsorship deal ever brokered by the FEI. Longines took on a number of key FEI properties including title partnership of the FEI World Cup™ Jumping Western European League and Official Timekeeper of the FEI World Equestrian Games™

2017 represented a historic year in the hugely successful partnership between the FEI and Longines which saw the global partnership – that was halfway through its ten year term – further extended in both duration and rights offering to include title partnership of the FEI Nations Cup™ Jumping Series starting from 2018. Additionally, Longines will continue to invest in the development of cutting-edge time-keeping and data-handling services and related technology, together with the FEI, specifically for equestrian sport. The landmark agreement, which was brokered by FEI President Ingmar de Vos and Longines, is the most significant in the history of the FEI. Longines is also involved as a partner of the FEI Awards Gala presented by Longines and the Longines FEI Jumping World Cup™ - NAL series.


ATPI Sports Events – FEI Travel Agent & FEI Travel Desk

The FEI signed a 4 year international travel partnership with ATPI Sports Events, part of the ATPI Group, with the announcement being made at the FEI General Assembly in November 2018. 

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Cavalor - Official FEI Nutrition Partner & Title Sponsor of the ‘Cavalor FEI Best Groom Award

The Belgian based equine nutrition brand that has helped thousands of horse owners and athletes achieve top level performance through proper nutrition and care, signed a deal to become the FEI’s Official Nutrition Partner and Title Partner of the FEI Best Groom Award in September 2019.

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JetSet sports – FEI Hospitality provider

In April 2014, JetSet Sports became the FEI’s exclusive sponsor in the hospitality sector, offering first-class Olympic hospitality packages for the Rio 2016 Olympic and Paralympic Games and the Tokyo 2020 Olympic and Paralympic Games to FEI stakeholders.

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JustWorld International – Official Charity Partner of the FEI

JustWorld International, the non-profit organisation that transforms the lives of children in impoverished communities, signed a Memorandum of Understanding (MOU) which will see both parties collaborate on the development of JustWorld International equestrian charity programmes.

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Horse Pilot – Official FEI Equestrian Apparel Supplier

In April 2019, the FEI signed a four year agreement with Horse Pilot that sees the French company become the Official FEI Equestrian Apparel Supplier through to 2023. During the partnership, Horse Pilot will provide the FEI with equestrian apparel and both parties will co-design and produce an exclusive bespoke clothing range for the FEI.

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Peden Bloodstock - Official FEI Equine Logistics Partner & Title Sponsor of the ‘Peden Bloodstock FEI Best Athlete Award

The FEI has teamed up with horse transportation experts Peden Bloodstok in a four-year partnership deal. Having provided their services for the majority of FEI Regional and World Championships, Peden Bloodstock represented the perfect fit to become the FEI’s Official Equine Logistics Partner.

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SAP – Official Analytics Sponsor of the FEI Dressage World Cup™ Series

Since March 2017 the world’s largest enterprise application software company, SAP and the FEI, are working on fan engagement opportunities such as the Spectator Judging App to bring the equestrian sport closer to its audience.

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