Alltech Announces Destrier as Official French Feed Partner

Alltech, the global leader in animal nutrition holding the title sponsorship for the Alltech FEI World Equestrian Games 2010, has announced Destrier as the official French feed partner of these Games.

The announcement was made on 24 September 2007 in Deauville by Dr. Pearse Lyons, president and founder of Alltech and Philippe Ruelle, director of INZO and of the Animal Health and Nutrition division of InVivo. Hervé Godignon, international rider with 'Destrier Team Spirit' and Sven Holmberg, FEI First Vice-President.

Destrier has been a pre-eminent equine nutrition brand for over twenty years and offers a wide range of products that satisfy equine nutritional needs, from trace elements to vitamins and additives that promote a more stable and efficient digestion. It is the leading brand in France with 20 production plants, 40 distributors and 1,800 points of sale.

The company benefits from expertise in the areas of research and development, safe and consistent formulation, and careful selection of raw ingredients based on their nutritional characteristics. In addition, Destrier has created an 'OR Procedure' that guarantees the horse a high level of nutrition free of contamination by undesirable substances.

The partnership will allow Destrier to work in a marketing partnership with Alltech in the build-up to the Alltech FEI World Equestrian Games 2010. Prior to the Games, Destrier’s network will build momentum for the event at high-profile French competitions with which the brand is associated, as well as at major international competitions.

For more information, contact your local Alltech representative or visit www.alltechfeigames.com.


Press Contact:
Christina Lombard
Communications Manager Europe and Asia
Telephone: +353 1 825 2244
Facsimile: +353 1 825 2668
Email: clombard@alltech.com
Website : www.alltech.com