FEI TV Magazine Takes the World

Only a year after it came into being, the television magazine FEI Equestrian World is taking the world by storm. Indeed, as of February this year the programme is being broadcast by BBC World, BBC’s commercially funded international 24-hour news and information channel which can be seen in 270 million homes in more than 200 countries and territories.

The first issue of FEI Equestrian World came out exactly one year ago, on 21 February 2006, and in the last 12 months has become the FEI’s most valued television product. More than a competition and sports news magazine, this monthly half-hour programme concentrates on the spirit of the sport and the lifestyle surrounding it. It also focuses on the FEI’s efforts in key areas such as sports development. Interviews with equestrian stars such as Olympic Champion Rodriogo Pessoa of Brazil, Britain’s Pippa Funnell, the only rider to have ever won the Rolex Grand Slam of Eventing, FEI World CupTM Jumping champion Marcus Ehning or American Reiner Shawn Flarida are only a few of the equestrian stars featured in the magazine. The camera’s investigating eye caught them outside of the usual competition arena. Whether in their kitchen, at the beautician’s or at the golf green, these personalities could be discovered in a more private and softer light.

France, Abu Dhabi, the Netherlands, Sweden, Malaysia, Great Britain, Germany, the USA, Denmark or Switzerland – the manifold expressions of horsesport know no boundaries and neither does FEI Equestrian World. The importance of breeding, the concerns of horse owners or hippotherapy were also given their importance. And if you would like to learn more about Dressage Queen Anky Van Grunsven and the power music has in her sport, the Schroeder brothers, Malin Baryard-Jonsson who miraculously manages to be a leading rider, a model and a mother or the Academy of Equestrian Arts in Versailles, look out for FEI Equestrian World, you can be sure to find it.

FEI Equestrian World is broadcast in
- Europe by BBC World, CNBC Europe, ESPN Classic Sport; Sky TV in the United Kingdon; Equidia in France; Viasat in Sweden, Denmark and Norway;
- Middle East by BBC World, ART, City 7, Fox Sports; ESPN International
- Asia by BBC World, CNBC Asia; ESPN Star Sports; ESPN International in Japan
- Latin America by BBC World, ESPN International
- Australia / New Zealand by ESPN International
- Africa by BBC World, ESPN International
- Canada - ESPN International

FEI Equestrian World is supported by Rolex; it is produced by the British-based FEI Television coordinators MBPtv and is distributed worldwide by IMG Media.