FEI signs partnership deal with equine nutrition brand Cavalor

Cavalor, the Belgian based equine nutrition brand, today signed a deal to become the FEI’s Official Nutrition Partner and Title Partner of the FEI Best Groom Award.

A world leader in equine nutrition for high-performance horses, Cavalor has helped thousands of horse owners and athletes achieve top level performance through proper nutrition and care.

“Horse welfare is at the top of the agenda for both Cavalor and the FEI which makes this partnership a natural fit,” FEI Commercial Director Ralph Straus said. “With over 30 years of experience, Cavalor brings a wealth of equine nutrition knowledge to the table along with a strong brand reputation and we look forward to a productive working partnership.”

At this year’s FEI Awards Gala presented by Longines in Moscow (RUS), the Cavalor FEI Best Groom Award will be given to the person working behind the scenes to ensure the horses he or she looks after are given the best possible care. Lee McKeever (USA), groom to four time Olympian McLain Ward, was the recipient of last year’s accolade.

The Awards ceremony, which will be attended by more than 250 distinguished guests and top sporting legends, will honour the Cavalor FEI Best Groom as well as the winners in the other four categories – FEI Best Athlete, Longines FEI Rising Star, FEI Against All Odds and FEI Solidarity.  

“Cavalor has a history of working with top athletes and their horses and this partnership with the FEI now provides an opportunity to reach a more international audience,” Lieselot Hamerlinck, Managing Partner of Cavalor said. “We believe in fostering long term relationships and we know that together with the FEI we can bring our experience in this field to more people.”

The company’s products are based on years of intense research and development, the selection of the highest quality ingredients, as well as strict manufacturing and quality control processes.

The Cavalor name is trusted by champion athletes like Simone Blum (GER) who won individual Jumping gold at the FEI World Equestrian Games™ 2018 and the Fosun Best Athlete Award at the FEI Awards Gala presented by Longines last year in Manama (BRN).    

“As an elite athlete, I have benefitted greatly from Cavalor’s expertise which has allowed me to fine tune my horses’ nutritional programme,” Simone said. “Cavalor really understands the feeding requirements and needs of my competition horses and I appreciate their holistic approach to equine care and welfare.”

The nominations for the Cavalor FEI Best Groom Award will be shortlisted by the FEI in each of the five categories and presented to the public vote and the panel of judges. Voting will take place between 25 September and 7 October 2019.