Media updates

Ariat signs exclusive licensing and sponsorship agreement with the FEI

Media updates
18 April 2015 Author: RGR

Ariat International®, the US-based leader in Western and English footwear and apparel, today signed an exclusive licensing and sponsorship agreement with the International Equestrian Federation (FEI) at the FEI World Cup™ Finals in Las Vegas.

Working alongside the FEI, Ariat will develop a new co-branded product collection to launch at the prestigious Longines FEI World Cup™ Jumping Final in Gothenburg (SWE) in 2016, with a share of the sales proceeds going to FEI Solidarity. The product range will also be available for purchase on-site at the Longines FEI World Cup™ Jumping Western European and North American League qualifier events from 2016 to 2018, as well as at Ariat retailers and online in Europe and North America. Additionally, this new three-year partnership includes a supporting sponsorship of the Longines FEI World Cup™ Jumping Finals starting in 2016.

Ariat was the first company to bring athletic shoe technology to equestrian sports and is now one of the leading brand of equestrian footwear and apparel in the world. The US-based company now operates across the US, Europe and Australia. Ariat also sponsors top equestrian athletes from a variety of disciplines, including Beezie Madden, Meredith Michaels-Beerbaum, Jur Vrieling, Tina Fletcher, Shawn Flarida, Mary King, William Fox-Pitt, Chester Webber, Gina Miles, Phillip Dutton, Boyd Martin, Will Simpson, and Hannah Selleck.

“The FEI is revolutionizing equestrian sports on a global basis, bringing every discipline to the highest level of competition,” said Beth Cross, founder and CEO of Ariat International. “Ariat is proud to partner with the FEI as the official equestrian footwear and apparel supplier. We offer the most innovative performance footwear and apparel for the world’s top equestrian athletes, making our partnership with the FEI a terrific match. Our goal is to work together to continue to grow the sport globally." 

“The partnership with the FEI represents a perfect opportunity for Ariat International to extend its visibility and brand awareness by engaging with our global equestrian fan base,” said Sabrina Zeender, FEI Secretary General. “With Ariat’s additional sponsorship and a share of the proceeds from the sale of the new product ranges going back into the sport via FEI Solidarity, this is a win-win situation.”

About the FEI Collection

The current FEI-branded clothing line is the first concrete example of support provided by the FEI’s Licensing Programme to FEI Solidarity, the FEI’s global sport development programme. A share of revenues generated by the sales of all FEI-branded products contribute to FEI Solidarity funds, which are directly reinvested in the development of equestrian sport.

Check out the FEI Collection here.

About Ariat International, Inc.
Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear and apparel. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world.

For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit, and