The FEI has started a global research project since June 2023 to obtain a broad and in-depth overview of the world equestrian market. Five distinct studies were conducted, including the Nielsen Fan Insights Study, Custom Research, Economic Impact Desk Study, National Federation Survey and Digital Audience Profiler Study.  

With the valuable input provided by the National Federations, the research phase concluded successfully in February 2024. The FEI decided to organise this seminar to share the various research results and meaningful insights with the NFs for the further development of the equestrian sports across the world.