FEI welcomes horse transport experts Peden Bloodstock on board in new partnership deal

Peden Bloodstock has today signed an agreement to become the FEI’s Official Equine Logistics Partner and new title partner of the FEI Best Athlete Award.

The company specialises in first class horse travel and the provision of associated equine health and logistics solutions required for the intercontinental movements of elite competition horses.

“We’re extremely proud to have a company with the expertise and experience of Peden Bloodstock supporting our logistics requirements,” FEI Commercial Director Ralph Straus said. “Competition horses are finely-tuned athletes and are equally as deserving of top-notch travel conditions as their human counterparts. After many years of working together, this new partnership will further cement the strong relationship between FEI and Peden Bloodstock”

Having operated their first horse flight in 1947, Peden has decades of experience transporting horses across the globe and finding logistical solutions to the most complex itineraries.

Peden has provided horse transportation for multiple FEI World and Regional Championships, including the FEI World Equestrian Games™, the Olympic Games for over four decades and the Paralympic Games since Atlanta 1996.

“We’re delighted to be teaming up with the FEI as equestrian sport is truly global and we are proud to play a major supporting role,” Peden Bloodstock Managing Director Martin Atock said. “We know that our experience with equine logistics will help athletes and their entourage travel with ease and confidence knowing that their horses are in good hands wherever in the world they may be.”

The company was involved in the largest-ever commercial airlift of horses for last year’s FEI World Equestrian Games™ when they transported horses from six of the world's seven continents.

At this year’s FEI Awards Gala presented by Longines in Moscow (RUS), the Peden Bloodstock FEI Best Athlete Award will be given to the athlete who has demonstrated exceptional skill in competition over the past year and taken the sport to a new level. Last year’s award was won by Jumping world champion Simone Blum (GER) and previous winners have included other luminaries such as Isabell Werth (GER), Nick Skelton (GBR), Boyd Exell (AUS) and Jeroen Dubbeldam (NED).

The Awards ceremony, which will be attended by more than 250 distinguished guests and top sporting legends, will honour the Peden Bloodstock FEI Best Athlete as well as winners in the other four categories – Longines FEI Rising Star, Cavalor FEI Best Groom, FEI Against All Odds and FEI Solidarity. 

The nominations will be shortlisted by the FEI in each of the five categories and winners will be selected by a public vote and the judges’ panel. Voting for the Peden Bloodstock FEI Best Athlete Award and the other four awards will take place between 25 September and 7 October 2019.