ROLEX AND FEI RENEW PARTNERSHIP

 The Fédération Equestre Internationale (FEI) is delighted to announce that it has renewed its partnership with the Swiss watchmaker Rolex for a further period of three years through 2013.

Rolex will remain the title sponsor of the Rolex FEI World Cup™ Jumping - Western European League and Final. The partnership also covers the television magazine FEI Equestrian World and the Rolex Rankings.

“The FEI is proud to be associated with one of the most valuable global brands,” FEI Secretary General Alex McLin commented. “Our partnership has taken the Jumping discipline to a whole new level of excellence. Rolex’s trust is an honour and we are looking forward to another three years of unforgettable sporting moments.”

Carsten Couchouron, FEI Executive Commercial Director added, “Rolex have been an invaluable partner over the last years and we are extremely pleased to be able to count on their continued support for the coming years.”

Rolex, who have supported equestrian sport since 1957, became FEI partners in 2006.

 

Note to editors:

Rolex has long been involved in the equestrian world creating a quality association based on elegance and excellence, rhythm and control, talent and hard work, inspiration and perfection – all the characteristics necessary for attaining the desired goal. Rolex involvement is achieved through sponsoring champions, such as Meredith Michaels-Beerbaum and Isabell Werth, and prestigious events, such as the CHIO Aachen and the Alltech FEI World Equestrian Games 2010 among others. Rolex is proud and honoured to be a partner of equestrian sports since 1957. www.rolex.com

The Fédération Equestre Internationale (FEI), founded in 1921, is the international body governing equestrian sport recognised by the International Olympic Committee (IOC) and includes 133 National Federations.

Equestrian sport has been on the Olympic programme since 1912 with three disciplines - Jumping, Dressage and Eventing. It is one of the very few sports in which men and women compete on equal terms. It is also the only sport which involves two athletes - horse and rider. The FEI has relentlessly concerned itself with the welfare of the horse, which is paramount and must never be subordinated to competitive or commercial influences. www.fei.org

FEI World Cup™ Jumping has entered its 32nd season. The series, created in 1978, today comprises 14 leagues on all continents. The best riders from 121 preliminary competitions will qualify for the Rolex FEI World Cup™ Jumping Final in Geneva, Switzerland which takes place from 14 to 18 April 2010.

FEI Equestrian World is a news and lifestyle television magazine broadcast at the beginning of each month. It is currently shown worldwide by BBC World, CNBC, Sky, ESPN International and Asia, Supersport, Fox Australia, Abu Dhabi Media Company, Arab Media Corporation, Sport+, and Equidia, among other channels.

The Rolex Rankings are the FEI World Jumping Riders’ Ranking List. The Rolex Rankings are updated weekly but are released on the first week of each month. Pius Schwizer of Switzerland is currently the world’s leading rider.