Samsung extends its title sponsorship of renowned international equestrian competition until 2008
Samsung Electronics Co., Ltd. continues its title sponsorship of the Samsung Super League for another three years after its last three years of commitment with the world’s most prestigious outdoor equestrian series. Samsung, the Worldwide Olympic Partner, and FEI (Fédération Equestre Internationale) announced their partnership in Barcelona at the occasion of the Final of the Samsung Super League 2005.
“We are extremely pleased to continue our partnership with the FEI for three more years,” said Mr. In-Yong Rhee, Senior Vice-President and Chief Communications Officer at Samsung Electronics. “Samsung has been involved with equestrian sports since 1988 when Samsung became the sole patron of the FEI/Samsung World Jumping and Dressage Challenge. Since then, Samsung has made various contributions to the equestrian world, including sponsorship of the Samsung Super League. I am convinced that this extended Samsung Super League sponsorship will be one of important arms of Samsung sports sponsorships, which plays an important role of elevating brand recognition while demonstrating Samsung’s dedication as a corporate citizenship”
“The Samsung Super League has brought international equestrian sport to a whole new level” explains FEI President HRH the Infanta Doña Pilar de Borbón. “It was evident from the very beginning that, with national pride at stake, the competition would be very successful, but no-one could have anticipated the degree of enthusiasm and determination with which the series has been embraced. I would like to convey our gratitude to Samsung for supporting equestrian sport worldwide, and for being such a long and faithful partner of the FEI. ”
Participating in the signing ceremony will be Mr. Juan Antonio Samaranch, former IOC president and current Honorary President, who said “Samsung is one of the world’s leading companies with its full commitment to the world of sports. Samsung’s continued support of the Samsung Super League with FEI is in line with the Olympic spirit. I am grateful for such dedication from Samsung the sports world.”
The Samsung Super League (www.samsungsuperleague.com) is the Elite division of the FEI Nations Cup Series, a long-established international equestrian competition that attracts teams from all major horse-riding nations. Samsung has also co-sponsored many of the premiere equestrian events in Europe and North America.
The Samsung Super League is the most important Team Show Jumping series in the world. It takes place at the most prestigious show venues on the international circuit: La Baule (France), Rome (Italy), Saint Gallen/Lucerne (Switzerland), Aachen (Germany), Hickstead (Great Britain), Dublin (Ireland), Rotterdam (Holland) and Barcelona (Spain). The final of Year 2005 will be staged in Barcelona tomorrow Sunday 18 September 2005.
In support of the Super League, Samsung created a program targeting young people called the Samsung Super League Supporters Club. Established in 2003, the Club has achieved great success by providing an opportunity for horse fans from all over Europe to be guests for an all-inclusive day at each Samsung Super League event with various promotional and fun activities on the sidelines of the main competition.
Samsung has consistently sponsored and supported a broad range of sporting events including many world-class competitions such as the Olympic Games, the Asian Games, and the Crufts Dog Show. Samsung is the official Club Sponsor of the Chelsea Football Club in the U.K. as well. Samsung considers sports sponsorship to be a vital communications tool for helping people better understand the company’s corporate philosophy and values.
Samsung’s corporate agenda to contribute to humanity corresponds with the very spirit of sports, and Samsung has been connecting with citizens of the world by supporting sporting events including the Olympic Games and the Asian Games. Sports not only plays an important part in elevating Samsung’s brand recognition in major international markets, but also demonstrates the company’s commitment to being responsible corporate citizenship and global friendship.(this repeast Mr Rhee’s, please check)
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About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 113,000 people in over 90 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com
Samsung and Sports Sponsorship
Samsung Electronics has been supporting a broad range of international sporting events including the Olympic Games. This effort has kept the company close to people around the world and help them better understand Samsung’s corporate philosophy and value.
Samsung’s Olympic involvement began in 1988, when it became a national sponsor for the Seoul Olympic Games. Then the company signed as a Worldwide Olympic Partner in the wireless communications equipment category in 1997 and became a Proud Presenting Partner for the Olympic Torch Relay for the Athens 2004 Olympic Games, the first-ever global Olympic Torch Relay. Samsung is proud to continue its contribution to the Olympic Movement as The Olympic Partner (TOP) for the Torino 2006 Olympic Winter Games and the Beijing 2008 Olympic Games, and a Presenting Partner for the Torino 2006 Olympic Torch Relay.
Samsung is the official Club Sponsor of Chelsea Football Club as well as other important events such as the Asian Games, Samsung Super League, the world’s most prestigious equestrian event, and Samsung World Championship, one of the highlights of the US Ladies’ Professional Golf Association (LPGA) tour. The company has sponsored numerous running events, including the Samsung Running Festival in cities such as Prague, Moscow, Budapest, Sofia, and Beijing.
About the FEI
The Fédération Equestre Internationale (FEI), founded in 1921, is the international body governing equestrian sport recognised by the International Olympic Committee (IOC). It is based on the principle of equality and mutual respect between all 135 affiliated National Federations, without prejudice to race, religion or internal politics.
Equestrian sport has been on the Olympic programme ever since 1912 with three disciplines: Jumping, Dressage and Eventing. It is one of the very few sports where men and women compete on equal terms. It is also the only sport which involves two athletes, horse and rider, and the relationship and mutual respect build up between them is the key to a successful partnership.
Media contact for Samsung
Koeun In (Cheil Communications)
T: +34 647 907 615 (Barcelona) +82 2 3780 3465 (Korea)
F: +82 2 3780 3114 (ext. 3465)
E: koeun.in@samsung.com
Josep Salvat (Tinkle Consultants on behalf of Samsung)
T: +34 606 384 004
E: jsalvat@tinkle.es
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