New identity for the Jumping Owners Club with FEI

The Jumping Owners Club together with FEI is pleased to unveil its new brand identity. The new identity emphasizes the positioning of this privileged club related to the FEI and combines classic elegance with modernity. The use of the red colour emphasizes the link to the Jumping discipline. Horse and rider find their visual inspiration in a ruby and take on the precious stone’s characteristic sparkle. The modern typography brings in a contemporary touch. The FEI’s association with this identity is highlighted through the link “with FEI”.

The President of the Jumping Owners Club with FEI, Mr. Carles Vilarrubi, stated, “This clear-cut and strong identity is an important step towards the new direction of our Club. It is a powerful symbol for potential partners that we have a professional approach and are willing to conclude new partnerships in the near future. Indeed, the time invested has yielded appropriate and powerful imagery which best reflects our club.”

John P. Roche, FEI’s Jumping Department and FEI World Cup™ Jumping Director, stated, “The aim of the Jumping Owners Club with FEI is to provide a service to the owners of horses participating at international Jumping events. It was established in 2004 and has the following objectives: to foster interest in the discipline of Jumping; to provide members with information, advice and assistance on matters connected with Jumping in general; to arrange discussions and meetings and to afford members such benefits and privileges as it may be possible to arrange.”