Rolex becomes the title sponsor of the FEI World Cup™ Jumping

The Fédération Equestre Internationale is proud to announce that the Swiss watchmaker company Rolex SA will become the title sponsor of the FEI World Cup™ Jumping, Western European League and Final. The partnership will begin with the 2007/2008 season and continue for an initial term of three seasons.

The FEI World Cup™ was created in 1978 and over the years has developed into FEI’s most comprehensive global series. Today it consists of 14 Leagues on five continents and no less than 132 qualifying competitions. Thanks to the tireless efforts and dedication of the event organisers in partnership with the FEI, the FEI World Cup™ has grown into an attractive and commercially viable product.

“I am delighted with the excellent news that Rolex, one of the world’s premier brands, is to become the title sponsor of one of the FEI’s most successful events, the FEI World Cup™ Final and the Western European League,” FEI President HRH Princess Haya Bint Al Hussein declared. “Rolex has been supporting equestrian sport for many years through various events worldwide and I am very pleased that our relationship, which has already proved so successful for both of us, has blossomed to create this perfect commercial partnership.”


Note to the editor:
The Western European League consists of 13 four- and five-star indoor events held between October and April. These are Oslo (NOR), Helsinki (FIN), Verona (ITA), Stuttgart (GER), Geneva (SUI), London-Olympia (GBR), Mechelen (BEL), Leipzig (GER), Amsterdam (NED), Bordeaux (FRA), Vigo (ESP), Gothenburg (SWE) and 's-Hertogenbosch (NED). The world’s best riders qualified through the Leagues compete for the supreme title of FEI World Cup Champion at a global Final. So far, 28 Finals in 46 countries have taken place. The 2008 FEI World Cup™ Final will be held in Gothenburg (SWE) in April 2008. The FEI will endow the Final with a prize money of CHF 1,000,000.