noun  two·hearts \'tuːhɑːts/

#TwoHearts was created to increase the visibility and awareness of equestrian sport around the world in the build-up and during Rio2016 in order to get more coverage, more clicks, more viewers, more engagement, more appreciation, more understanding and ultimately more FANS. 


TWOHEARTS @Rio2016 A GLOBAL campaign to...

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...the remarkable relationship between horse and rider. A unique sport at the Olympic & Paralympic Games

Who did we target?

The global equestrian community Horse lovers Sports fans with little equestrian knowledge
tuning into the world's
largest sporting event

A team effort


To Rio2016, all the fans, athletes, grooms, farriers, support teams and National Federations that made #TwoHearts such a huge success.


To the wonderful creative minds and agencies that helped us along the way: ButFirst, IMG, Ogilvy, PixelforDinner, Tall, Weber Shandwick

#TwoHearts was a campaign but it has always existed and will continue to inspire, motivate and move people

The Future