On the back of rapidly growing enthusiasm for equestrian sport in the world’s second largest economy, which also boasts the world’s second biggest horse population, the FEI signed a five year deal with China National Sports International (CSNI). The agreement sees CNSI – a sports and entertainment company that specialises in equestrian sports in China – become Official Business Partner of the FEI in China. Both parties will develop a large-scale e-sport, e-commerce and social media presence for equestrian sport to launch in 2018.