The world of Horse Sport, a unique lifestyle

WHAT CAN THE FEI OFFER YOU THAT NOBODY ELSE CAN?

The FEI offers you the opportunity to partner with a sport that has a strong Olympic and Paralympic heritage. We will work together on our journey towards continued excellence, sustainable development, gender equality, good governance and sportsmanship.

You will be associated with a brand that prides itself on innovation, integrity, athlete welfare as well as a fair and ethical partnership with the horse.


WHY THE FEI?

The FEI is the global governing body for equestrian sport and currently oversees seven distinct disciplines and over 4’500 international events around the world.  Founded in 1921, it is one of the 33 members of the Association of Summer Olympic International Federations (ASOIF).

In 2015, ‘The Sports Governance Observer’ report ranked the FEI first in overall Governance amongst 35 other Olympic International Sports Federations. The findings reported our transparency, excellent checks and balances, transparency and robust election procedures. In 2016, the FEI was named ‘International Sports Federation of the Year’ at the International Sports Awards. In 2017, the FEI was awarded the “sky is the limit” trophy by the IOC President, Thomas Bach.


WHO IS OUR AUDIENCE?

The equestrian audience is passionate and horses are an integral part of their lifestyle.

There are 37 million riders and over 750 million equestrian fans worldwide, who generate over 300 billion euros worth of business yearly, representing 30% of the global consumer spending power.

The FEI has the world’s largest equestrian fan following with 1 million followers across our channels, comprising a large female audience with a high net worth and brand loyalty.

The organisation ranked first among International Sports Federations for its Youtube Engagement Rate in 2018 (As per Redtorch #SportOnSocial report benchmarking 35 IOC-recognised International Sport Federations).


WHAT BENEFITS CAN YOUR BUSINESS EXPECT?

  • Significant sponsor exposure and brand exclusivity.
  • Dedicated account management.
  • Connections with a global sporting community which includes 134 affiliated National Federations.
  • Access to hospitality areas at key equestrian sporting events.
  • Tailored experiences that help promote the uniqueness of your brand.
  • Co-developed brand narratives that are promoted on the FEI’s digital channels.
  • And much more!

 

  
USEFUL LINKS
 

 

 

Do you want to partner with us?

Please contact one of our team members who would be happy to tell you more about our partnership opportunitiessponsorship@fei.org

Karim Lahleh
Manager Sponsorship Sales
Marta Bové
Sponsorship Sales Officer
Stéphane Mirão
Junior Manager Sales