Rolex becomes the title sponsor of the Rolex FEI World™ Cup Finals 2007

As a continued pledge of cooperation between the Fédération Equestre Internationale (FEI) and the Swiss watchmaker Rolex SA, the FEI is very pleased and proud to announce that Rolex will be the title sponsor of the FEI World Cup™ Finals 2007 to be held in Las Vegas. This partnership between Rolex and the FEI comes in addition to the title sponsorship of the FEI World Cup™ Jumping, Western European League and Final.

“We are very proud that thanks to the relationship of mutual trust and respect that now exists between the FEI and Rolex, a title sponsor of this quality has been brought to Las Vegas,” FEI Commercial Director Christophe Troendle declared.

“We are certainly pleased to announce the partnership with Rolex, one of the world’s most recognizable brands,” said Pat Christenson, President of Las Vegas Events.

The Rolex FEI World Cup™ Finals 2007, which will be among the most significant events on the 2007 FEI calendar, will be held from 19 to 22 April concurrently for the FEI disciplines of Jumping and Dressage. 2005, when the Finals were organised simultaneously for the first time, was a record-breaking success with spectators’ attendance topping 90,000 (90,221 to be exact). With the involvement of Rolex, this already impressive competition will be taken to an unprecedented level of prestige and sporting excellence.

The prize-money of the Rolex FEI World Cup™ Finals 2007 will be USD 545’000 for Jumping and USD 302’000 for Dressage.