The FEI has today announced its Live@Tryon digital show, a 25-minute daily programme bringing the excitement, drama and atmosphere of the FEI World Equestrian Games™ Tryon 2018 to audiences around the world, turning the Games into a fully connected global experience.
The live show, produced in English by FEI’s production and distribution partner IMG - the world’s largest independent producer and distributor of sports programming - will run with selected global media partners, and will also be livestreamed on the FEI’s own digital platforms FEI TV, FEI YouTube and Facebook.
Live@Tryon presenters Ayden Uhlir (USA), former US junior Dressage champion, and Nick Rothwell (CAN), former Sky Sports host and ice hockey player, will bring fans even closer to the action in North Carolina (USA) with behind-the-scenes footage, interviews with equestrian stars, expert analysis, and top stories covering everything from the sport as well as lifestyle, entertainment and fashion content.
Innovation and interactivity will be at the core of the show, with quizzes, Q&As, games and contests for fans on-site and on-line.
“The Live@Tryon digital show is a first for the FEI - it will be vibrant, youthful and fun, as well as being an all-important learning and entertaining opportunity for all those tuning in to what will be one of the largest events taking place on US soil this year,” explained Ralph Straus, FEI Commercial Director.
“The FEI have proved to be leaders in the digital and social media sphere, and IMG are excited to be delivering the technical and editorial expertise to make their vision a reality” said Charles Balchin, Head of Programmes at IMG Productions.
The FEI World Equestrian Games™ Tryon 2018 will see human and equine athletes compete from 11-23 September for 29 medals in the Olympic disciplines of Eventing, Jumping and Dressage, the Paralympic sport of Para-Dressage, alongside Driving, Endurance, Reining and Vaulting.
Tune in to watch Live@Tryon here