Renewal of FEI TV partnership secures live and on-demand delivery of the world’s top Equestrian events to global online and mobile audiences
The Fédération Equestre Internationale (FEI), world governing body for equestrian sport, has announced a two-year renewal of its partnership with PERFORM, the world’s leading digital sports content group.
The new agreement sees PERFORM deliver extended product management and marketing of FEI TV, the FEI’s official video website and digital home of live and on-demand content from the world of equestrian sports.
The renewal follows the successful streaming of the FEI’s flagship event, the Alltech FEI World Equestrian Games™ 2014 in Normandy (FRA) this summer. The FEI platform delivered more than 250 hours of live and on-demand coverage during the Games, resulting in a significant increase in subscriptions to FEI TV, which is now one of the biggest and most successful services in PERFORM’s extensive portfolio of sports offerings.
PERFORM has provided streaming, content management, marketing and promotional services for FEI TV since 2009. The subscription-based, direct-to-consumer portal offers the most comprehensive library of official equestrian video content available on the internet, with the number of subscribers in the last five years growing by over 600%.
FEI TV provides live content from over 80 events each year, including coverage of the world’s most prestigious championships and series. The service is available on a monthly or annual subscription, via PC or through the FEI TV on the Go apps on IOS and Android. In addition to live content, FEI TV subscribers can also enjoy access to a broad selection of high quality videos, including event previews and reviews, highlights, interviews, features and an extensive archive library.
“Since we launched FEI TV, we have been delighted with the results,” Christian Osterode, Head of Broadcast and Media Rights for the FEI commented. “The platform enables us to offer very comprehensive and high quality coverage from all our Olympic and non-Olympic disciplines to global online and mobile communities.
“We have massively expanded our reach and are now in a position to engage directly with more fans in more countries than ever before. The massive traffic since the launch clearly demonstrates that FEI TV is a fantastic tool to showcase our sport, communicate our values and convert users into true equestrian enthusiasts. PERFORM has enabled FEI to monetise these digital assets. We are pleased to extend this partnership and look forward to continue providing equestrian fans with all the action from around the world.”
Warren Palk, Managing Director, Northern Europe & MENA, PERFORM said: “FEI TV continues to be the leading online destination for equestrian fans. The growth in subscriber numbers over the last five years is testament to the quality of the platform and the marketing the partners have invested in. We are delighted to have extended our relationship once again with FEI TV and look forward to bringing more high quality content and events to a growing fan base over the coming years as the platform continues to extend its reach across the globe.”
Notes to Editors
The FEI, founded in 1921, is the world governing body for Jumping, Dressage & Para-Equestrian Dressage, Eventing, Driving & Para-Driving, Endurance, Vaulting and Reining. Last year alone 3,557 events were held around the world representing over 150% growth since 2003. The FEI, which is recognised by the International Olympic Committee (IOC), celebrated 100 years of equestrian sport in the Olympic movement at the London 2012 Olympic Games.
The FEI also became one of the first International Federations to govern and regulate international para sport, alongside its seven able-bodied disciplines, when Para-Equestrian Dressage joined its ranks in 2006. The FEI now governs all international competitions for Para-Equestrian Dressage, which has been a regular fixture at the Paralympic Games since 1996 and joined the FEI World Equestrian Games™ in 2010, and Para-Driving.
PERFORM is the world’s leading digital sports content group. Through unrivalled global content collection, production and distribution capabilities PERFORM creates digital products that drive traffic, engagement and revenues for over 2,600 of the world’s leading media and betting companies and enable brands to engage with over 180 million sports fans every month. www.performgroup.com