2005 FEI European Jumping Championship in San Patrignano (ITA)

NEWS FROM CHAMPIONSHIPS:
2005 EUROPEAN JUMPING CHAMPIONSHIP IN SAN PATRIGNANO (ITA)

"The ad of the Champions"

San Patrignano (ITA) is Europe's largest rehabilitation community for drug addiction. After hosting CSI since 1997, San Patrignano will play host to the 2005 European Jumping Championship. One of the goals of the community is to promote its activities through the organisation of top sport event. The FEI European Jumping Championship, which will take place from 21 to 24 July, is the central theme of a video advertisement highlighting the qualities and content of the event for San Patrignano's community, beyond those properly related to the sport.

Thanks to the participation of four top International riders (Ludger Beerbaum, Markus Fuchs, Ludo Philippaerts, Jerry Smit), the TV spot describes how, for the first time in the history of professional sports, a world class event such as the European Championships will be held in a drug rehabilitation community.

The primary communication goal of the ad is promoting the value of equestrian sports as an educative tool, namely that the relationship between man and horse can be instrumental in the growth of an adolescent. In addition, the ad conveys the message that the choice to hold the European Championships at San Patrignano is the result of a greater attention and dedication of the equestrian world to the social issues pertaining to disaffected youth and drug addiction.

The video tells the story of a young man, dealing with drug addiction, it describes his feelings as he becomes part of San Patrignano’ community, and how he finds, through his interaction with horses, a way to overcome his personal problems.

The ad was shot by Italian film director Francesco Appoloni, the winner of the Golden Globe Italia in 2003. It was produced by Filmaster Group, one of Europe’s film and television top production companies, responsible for the successful campaigns of Fiat and Mercedes.

The ad is available (free of charge) in VHS and/or BETA d Beta Sp format, and it is proposed with different timings (1 min, 45 sec, 30 sec, 15 sec), in order to conform to the needs of any broadcasting opportunity, either at special events or horseshow.

San Patrignano wishes to thank in advance all organizing committees, National Federations, and associations that by taking the opportunity of broadcasting the video will contribute to the spreading of the message of solidarity and social values with which the 2005 Jumping European Championships at San Patrignano are identified.

For further information and for requesting copy of the video please contact: San Patrignano press office (pressoffice@sanpatrignano.org -             +39 0541362111      )

www.sanpatrignano.org