Digital Seminar for Athletes 11 October 2022

Please use the menu tabs below to navigate through the different sections of the seminars, from the timetable to all the relevant documents, as well as the ultimate tab where you can watch the seminars on replay.

This seminar opens to the equestrian core community including the international athletes, grooms and their team members. The seminar will be centred on providing the best practices in the management and activation of the digital channels to support athletes and equestrian professionals in boosting their fanbase and engagement, identifying areas for further collaboration using the latest digital tools, and building the personal brand to attract more fans and find business sponsors.

The virtual seminar will take place on Tuesday 11 October, 2022. It will last 2 hours including a short break. Two identical sessions will be organised to accommodate the time zones - one at 8:00 CEST (6:00 UTC) and the other at 17:00 CEST (15:00 UTC). Additional seminars can be scheduled to focus on specific topics. Our speakers include FEI digital experts, athletes with a popular fanbase on social media, consultants from personal branding companies, and experts knowledgeable in social platforms. A handbook that details all these best practices will be distributed after the seminar.

Please scroll down or click here to jump to the Session 2 Timetable.

11 October 2022 - Session 1 - Starting at 08:00 CEST (06:00 UTC)    
08:00 Introduction Sabrina Ibáñez FEI - Secretary General
08:05 Best Practice in Social Media Emma Shabolt FEI - Sports Content Manager
08:25 Content Sharing and Distribution Chris Sellers Socialie - Commercial Director
08:40 How to Digitally Engage Thibault Philippaerts  International Equestrian Athlete
09:00 Coffee Break    
09:10 Content Creation Michael Richter Athletia Sports - Head of Channel Management
09:30 Panel Discussion & Survey Results Stéphane Schwander FEI - Head of Digital
09:55 Wrap-up Stéphane Schwander  FEI - Head of Digital

 

11 October 2022 - Session 2 - Starting at 17:00 CEST (15:00 UTC)    
17:00 Introduction Sabrina Ibáñez FEI - Secretary General
17:05 Best Practice in Social Media Emma Shabolt FEI - Sports Content Manager
17:25 Content Sharing and Distribution Chris Sellers Socialie - Commercial Director
17:40 How to Digitally Engage Thibault Philippaerts  International Equestrian Athlete
18:00 Coffee Break    
18:10 Content Creation Michael Richter Athletia Sports - Head of Channel Management
18:30 Panel Discussion & Survey Results Stéphane Schwander FEI - Head of Digital
18:55 Wrap-up Stéphane Schwander FEI - Head of Digital

 

Registration for the FEI Digital Seminars 2022 has been closed. We look forward to seeing you in the future FEI Seminars.


 

We will publish, here in due course, full documentaion in relation with the Seminar, such as:

11 October 2022 Seminar. Session 1 & 2 - Documents
Results of the Survey  
Presentations & Best Practices Handbook Presentation 1: Best Practices in Social Media 
  Presentation 2: Content Distribution 
  Presentation 3: Digital Engagement 
  Presentation 4: Content Creation - Athletia Sports 
FEI Social Media Guidelines  

 

11 October 2022 
ON REPLAY | FEI Digital Workshop for Equestrian Professionals

Due to technical issues, the sound in the recording is cut out from time to time. We apologise for the inconvenience.