Communcations Highlights
At a glance…
- Media Coverage & Media Operations of FEI Named Events
- Diversity & Inclusion
- New hubs on inside.fei.org
- FEI Awards 2023
Media Coverage & Media Operations of FEI Named Events
In 2023, the FEI Communications team covered over 100 FEI-named events, creating bespoke content for all of them with event press kits, previews, newsflashes, press releases, sport reports, media advisories and photo galleries. The Global Accumulated Audience (from events communication) is estimated at 14.7 billion with an overall Advertising Value Equivalent (AVE) of EUR 9.7 million.
Further highlights in 2023 include the introduction of a new monthly Ranking Update newsletter across all disciplines, the launch of a new Digital Asset Management System as well as the planning and communication around the new Longines League of Nations series™.
Diversity & Inclusion
There was a significant push to develop the Diversity and Inclusion storytelling at the FEI in 2023, to complement the sports reporting and to demonstrate the multidimensional nature of the work of the FEI.
In order to raise the visibility of the FEI’s Diversity and Inclusion initiatives, the Communications team created specific campaigns around international days and months. Among them were Gender Equality Month in March 2023 where the key theme was the promotion of gender equality through allyship, and the Global Pride Month Movement, which the FEI joined to promote understanding, acceptance and respect for LGBTQ+ individuals in the equestrian community and beyond.
The FEI Communications Department has also created a Diversity & Inclusion Hub, which is a comprehensive resource for our stakeholders and members of the public to easily access information on our Diversity & Inclusion initiatives.
New hubs on inside.fei.org
In the year building up to the Olympic and Paralympic Games, the Communications team worked on a revamped Paris 2024 Hub, mainly visited by National Federations and anyone attending the Games such as Officials and Athletes. Launched in November 2023, this hub provides a more integrated Olympic and Paralympic display and aims to serve as a user-friendly tool to navigate all the official documents and information in the build-up to the Games.
Following on from the FEI Athlete Toolkit created in 2019, the Communications team created an FEI Grooms Toolkit in 2023, specifically designed to provide grooms with a go-to place for all information relevant to their line of work, their horses and their athlete. Nine sections take grooms through topics including, but not limited to, the various FEI Apps they should be familiar with, matters related to safety at work and third-party insurance as well as important information on equine anti-doping. Just like the FEI Athlete Toolkit, the FEI Grooms Toolkit is a living hub which will be continuously evolving.
FEI Awards 2023
The FEI Communications team ran the FEI Awards 2023 Nomination and Voting campaign with the support of the Digital team. A total of 16 nominees were put forward in four categories:
- Longines FEI Rising Star
- Peden Bloodstock FEI Best Athlete
- Cavalor FEI Best Groom
- Pivo FEI Inspire
In 2023, we also decided to rename the FEI Against All Odds category to FEI Inspire, which was sponsored by new Official FEI Training Technology partner Pivo. As the name suggests, the Award has been designed to showcase the incredible spirit and determination of individuals who serve as role models and show that anything is possible.
The winners were announced at the FEI Awards Gala presented by Longines in Mexico City on 21 November 2023 and you can read up on all the winners and the event in the dedicated FEI Awards section.