Communcations Highlights

At a glance…

• FEI 100 Years
• FEI and International Grooms Association
• The Para Equestrian Digest
• Equine Ethics and Wellbeing Commission
• Coverage on action taken in Ukraine
• Media Coverage & Media Operations of FEI Named Events

FEI 100 Years

In 2022 the FEI’s 100th birthday campaign come to an end following 365 days of online activation, predominantly due to the pandemic, with a memorable get-together on the occasion of the FEI Sports Forum 2022, uniting equestrian professionals and global sporting representatives to celebrate the people and the values which have shaped equestrian sport over the past 100 years.

FEI and International Grooms Association

The year 2022 saw a massive breakthrough when it comes to recognition of the status of Grooms. The formal recognition of the International Grooms association (IGA) at the FEI Sports Forum in April was a big milestone towards providing Grooms with an increased structure and giving them a stronger weigh-in within the equestrian community.

The Para Equestrian Digest

In February 2022, the FEI launched The Para Equestrian Digest, an online magazine created for Para Equestrian athletes and the people connected to the sport so they can share their personal experiences and disability stories. Every month, the Digest puts the spotlight on an athlete or project in Para Equestrian sport with the aim of improving disability awareness and inclusion. To date the Digest has featured Para Equestrian athletes from Great Britain, USA, Brazil, Denmark and Italy. Work is underway to expand this project for 2023 and in the lead-up to the Paralympic Games in Paris 2024.

Read up on the various stories feature right here.

Equine Ethics and Wellbeing Commission

The FEI Communications Department has played an active role in development of the Equine Ethics and Wellbeing Commission’s website and other communications material. The FEI Communications Department also assisted with the creation of a survey to gather the opinions of Equestrian Stakeholders on the use of horses in sport. The survey was disseminated to members of the equestrian community worldwide, with approximately 28,000 respondents.

You can read up on the results of the survey as well as the various meetings held, and discover the Equine Ethics and Wellbeing Commission in just one click here.

Coverage on action taken in Ukraine

Following the approval of the CHF 1 Million Solidarity Relief Fund for the equestrian community in Ukraine on 28 February 2022, FEI Communications provided support in the outreach and the promotion of the Fund, with regular updates to inform the community and media on the different projects that were allocated funding and their progress.

Furthermore, The FEI Communications team worked closely with the FEI Solidarity Department and the FEI Vaulting Department to create media interest around the team of young female Vaulters, who had been assisted by the National Federation of Slovakia after fleeing their hometown of Poltava (UKR). Their story was published in various equestrian publications and was also featured in a two-page sport supplement in The Daily Telegraph in the UK on 26 May.

Read their story here.

Media Coverage & Media Operations of FEI Named Events

The FEI Communications team provided reporting from all the main FEI-named events including distribution of press releases and the provision of rights free editorial images for the media. There were great stories emanating from these events, starting with the Paris 2024 Olympic and Paralympic qualification slots on offer at the FEI World Championships 2022 and the Longines FEI Jumping Nations Cup™, as well as the many new nations and aspiring young riders looking to make their first mark on the global stage.

Insightful and detailed sports reports alongside the more socially driven communications proved successful with coverage reaching a global audience 16.4 billion across the aforementioned events alone.