Licensing & Merchandising

Licensing partnerships

Licensing partnerships provide genuine opportunities to reinforce the brand credibility and brand loyalty through authentic marketing platforms. They are an essential part of FEI’s long term commercial strategy.

FEI offers the possibility to join the FEI Licensing Programme to companies wishing to produce and sell FEI officially licensed products or services associating themselves with the FEI brand.

Joining the FEI Licensing Programme allows the FEI licensees to engage with FEI’s huge fan base at different levels by enhancing its relationship with the FEI and to benefit from the visibility of FEI’s global network and brand awareness.

In addition to the above, the FEI Licensing Programme also supports FEI Solidarity, the development programme of the Fédération Equestre Internationale: a portion of the revenues generated by the sales of all FEI official licensed products will contribute to the FEI Solidarity funds which are directly reinvested in the further development of equestrian sport.

The current FEI licensees are


In case you are interested in approaching the FEI concerning official licensing and/or merchandising opportunities, please contact the FEI Commercial Department.