SAP SE, the world’s largest enterprise application software company, became Official Analytics Sponsor of the FEI World Cup™ Dressage Series in March 2017. The deal was announced at the FEI World Cup™ Finals in Omaha (NE) and sees SAP use its long experience of reinventing fan experiences to work with the FEI on engagement opportunities that will bring equestrian and dressage audiences closer to the action and their passion.