The FEI signed an exclusive licensing and sponsorship agreement with Ariat International, the US-based leader in Western and English footwear and apparel, at the 2015 FEI World Cup™ Finals in Las Vegas. Working alongside the FEI, Ariat will develop new co-branded product collections to be launched at the Longines FEI World Cup™ Jumping Finals, with a share of the sales proceeds going to FEI Solidarity. The product ranges are also available for purchase on-site at the Longines FEI World Cup™ Jumping Western European and North American League qualifier events until 2018, as well as at Ariat retailers and online in Europe and North America. Additionally, the three-year partnership includes a supporting sponsorship of the Longines FEI World Cup™ Jumping Finals starting in 2016.